TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 31(7)
The role of external influences in high involvement purchase behaviour
–Tahmid Nayeem, Riza Casidy [] []
Ethics and responsibility in relationship marketing: The business school and the next generation of managers
–Johannes Perret, Maria Holmlund [] []
Marketing at the bottom of pyramid: market attractiveness and strategic requirements
–Tendai Chikweche [] []
Effects of relational proclivity and marketing intelligence on new product development
–Kevin J. Trainor, Michael T. Krush, Raj Agnihotri [] []
Simulated test marketing in emerging markets: the need to re-think
–Nikolay Korotkov, Nicoletta Occhiocupo, Lyndon Simkin [] []
The key dimensions of luxury from a UK consumers’ perspective
–Keith Walley, Paul Custance, Paul Copley, Sue Perry [] []
Universities and export market orientation: an exploratory study of UK post-92 universities
–Yousra Asaad, T.C. Melewar, Geraldine Cohen, John M.T. Balmer [] []
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