TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 31(6)
Customer relationship management: the evolving role of customer data
–Hannu Saarijärvi, Heikki Karjaluoto, Hannu Kuusela [] []
Perceived quality in higher education: an empirical study
–Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin, Isabel Novo-Corti [] []
"Wow! It’s cool": the meaning of coolness in marketing
–Kaleel Rahman [] [Google Scholar]
Challenging the use of generational segmentation through understanding self-identity
–Sarah Gardiner, Debra Grace, Ceridwyn King [] []
Antecedents and consequents of brand managers’ role
–Athanasios Poulis, George Panigyrakis, Anastasios Panos Panopoulos [] []
Heterogeneous sources of customer-based brand equity within a product category
–Luming Wang, Adam Finn [] []
Critical success factors for B2B e-markets: a strategic fit perspective
–Michael Johnson [] []
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