TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 21(4)
Enhancing the Influence of Distal Primes on Creativity: The Role of Contextual and Personal Variables
–Mousumi Bose, Judith Anne Garretson Folse, Sooyeon Nikki Lee-Wingate [] []
Home Country Bias in Consumers’ Moral Obligation to Boycott Offshoring Companies
–Stefan Hoffmann [] [Google Scholar]
Understanding Common Attribute Devaluation in Multifunctional Products
–Timucin Ozcan, Daniel A. Sheinin [] []
Examining the Influence of Job Resourcefulness on Sales Performance
–Eric G. Harris, Daniel M. Ladik, Andrew B. Artis, David E. Fleming [] []
The Consumer Adoption of Sustainability-Oriented Offerings: Toward a Middle-Range Theory
–Edward Ramirez [] []
Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance
–Prashant Srivastava, Jaewon Yoo, Gary L. Frankwick, Kevin E. Voss [] []
Buy Now or Buy Later: The Effects of Scarcity and Discounts on Purchase Decisions
–Colin B. Gabler, Kristy E. Reynolds [] []
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