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Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
–Mike Saren, Tracy Harwood, Janet Ward & Alladi Venkatesh [] []

Special Issue Articles

Exploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism
–Sara Steffes Hansen [] []

Modelling the determinants of a simulated experience in a virtual retail store and users’ product purchasing intentions
–Savvas Papagiannidis, Eleonora Pantano, Eric W.K. See-To & Michael Bourlakis [] []

Metaverse-retail service quality: A future framework for retail service quality in the 3D internet
–Eman Gadalla, Kathy Keeling & Ibrahim Abosag [] []

At world’s end: Exploring consumer-marketer tensions in the closure of adverworlds
–Daiane Scaraboto, Leah Carter-Schneider & Richard Kedzior [] []

Electronic sports: A new marketing landscape of the experience economy
–Yuri Seo [] []

Redistributed consumer desire in digital virtual worlds of consumption
–Janice Denegri-Knott & Mike Molesworth [] []

Special Issue Commentary

Virtuality as place and process
–Nikhilesh Dholakia & Ian Reyes [] []

Charting the organisational knowledge-creation process: An innovation-process perspective
–Hammad Akbar & Nikolaos Tzokas [] []

Shopping behaviour and satisfaction outcomes
–Eric P. Jack & Thomas L. Powers [] []

A modest proposal: A response to the marketing challenges presented by the crisis confronting humanity in respect to the requirement to feed nine billion by 2050
–John Desmond [] []

Book Reviews

How brands grow: What marketers don’t know
–Peter Reeves []

Branded male: Marketing to men
–Matthew Kearney []

Adland: A global history of advertising
–Terry O’Sullivan []

Boomer marketing: Selling to a recession resistant market
–Margaret K. Hogg []

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