TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 19(5)
The effects of mood, gender, and ad context on type of elaboration and product evaluation
–Sela Sar [] []
The impact of technology on the Arab communication style and culture: Implications for marketing
–Salma Ghanem, Morris Kalliny & Siham Elgoul [] []
The persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising
–Mohamed M. Mostafa [] []
Understanding schema incongruity as a process in advertising: Review and future recommendations
–Hye Jin Yoon [] []
Switching before the pitch: Exploring television channel changing before the ads even start
–Robert J. Kent [] []
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