TOC: J Mar
Introduction
Journal of Marketing, 77(6)
Low Prices Are Just the Beginning: Price Image in Retail Management
–Ryan Hamilton and Alexander Chernev [] []
Smart Shopping Carts: How Real-Time Feedback Influences Spending
–Koert van Ittersum, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan [] []
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
–Nga N. Ho-Dac, Stephen J. Carson, and William L. Moore [] []
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
–Christian Homburg, Marcel Stierl, and Torsten Bornemann [] []
Passive and Active Opportunism in Interorganizational Exchange
–Steven H. Seggie, David A. Griffith, and Sandy D. Jap [] []
Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition? The Role of Customer Participation
–Hillbun (Dixon) Ho and Shankar Ganesan [] []
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
–Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown, and Naomi Mandel [] []
How Images of Other Consumers Influence Subsequent Taste Perceptions
–Morgan Poor, Adam Duhachek, and H. Shanker Krishnan [] []
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