TOC: J Global Mar
Introduction
Journal of Global Marketing, 26(5)
Revisiting the Business Environment at the Bottom of the Pyramid (BOP)—From Theoretical Considerations to Practical Realities
–Tendai Chikweche [] []
Market Orientation and Firm Performance: An Empirical Analysis of Ghanaian Microenterprises
–John E. Spillan, Ali Kara, Domfeh Obed King & Michael A. McGinnis [] []
Rural Retailing: Challenges to Traditional Handicrafts
–Vanaja Menon Vadakepat [] []
Effect of Distance and Communication Climate on Export Performance: The Mediating Role of Relationship Quality
–A. F. M. Jalal Ahamed & Kåre Skallerud [] []
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