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Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
–Stephen Brown, Pierre McDonagh, and Clifford J. Shultz II [] []

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
–Rik Pieters [] []

The Effect of Product Size and Form Distortion on Consumer Recycling Behavior
–Remi Trudel and Jennifer J. Argo [] []

Free Offer ? Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers
–Mauricio M. Palmeira and Joydeep Srivastava [] []

Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
–Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia [] []

Balancing the Basket: The Role of Shopping Basket Composition in Embarrassment
–Sean Blair and Neal J. Roese [] []

Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
–Bige Saatcioglu and Julie L. Ozanne [] []

The Unexpected Positive Impact of Fixed Structures on Goal Completion
–Liyin Jin, Szu-Chi Huang, and Ying Zhang [] []

“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
–Ann Kronrod and Shai Danziger [] []

Observing Flattery: A Social Comparison Perspective
–Elaine Chan and Jaideep Sengupta [] []

Situational Materialism: How Entering Lotteries May Undermine Self-Control
–Hyeongmin (Christian) Kim [] []

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy
–Ashlee Humphreys and Kathryn A. Latour [] []

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