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JCM Editorial 30.7
–Richard C Leventhal []

Bridging Marketing’s Intentions and Consumer Perceptions
–Luke Kachersky, Dawn Lerman [] []

Does consumers’ personal involvement have an influence on store brand buying proneness?
–Hanna Gendel-Guterman, Shalom Levy [] []

Exploring Purchasing Preferences: Local and Ecologically Labelled Foods
–Susan Cholette, Ozgur Ozluk, Leyla Ozsen, Gerardo R Ungson [] []

Marketing at the bottom of the pyramid:Service quality sensitivity of captive microfinance borrowers
–Saju Jose, F. Robert Buchanan [] []

The Dimensions of Prescription Drug Brand Personality as Identified by Consumers
–Erica Leonard, Lea Prevel Katsanis [] []

Generation Y Values and Lifestyle Market Segments
–Dawn B. Valentine, Thomas L. Powers [] []

MARKETING in the 21st CENTURY and BEYOND
–George R. Cook [] []

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness
–Anubhav Anand Mishra [] []

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