ÂÜÀòÉç¹ÙÍø

EMAC Distinguished Marketing Scholar 2012 Respect the data!
–Gilles Laurent []

Consumer responses to variety in product bundles: The moderating role of evaluation mode
–Xia Wang, Luping Sun, Hean Tat Keh [] []

Does private-label production by national-brand manufacturers create discounter goodwill?
–Anne ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe [] []

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments
–Raphaëlle Butori, Arnaud De Bruyn [] []

The impact of national brand introductions on hard-discounter image and share-of-wallet
–Carlos J.S. Lourenço, Els Gijsbrechts [] []

The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials
–Michel Tuan Pham, Maggie Geuens, Patrick De Pelsmacker [] []

How contracts and enforcement explain transaction outcomes
–Erik A. Mooi, David I. Gilliland [] []

Customer satisfaction and consumer expenditure in selected European countries
–Matthew C.H. Yeung, Bala Ramasamy, Junsong Chen, Stan Paliwoda [] []

Replication Corner

Same sound, same preference? Investigating sound symbolism effects in international brand names
–Christina Kuehnl, Alexandra Mantau [] []

Can fat taxes and package size restrictions stimulate healthy food choices?
–Elke Huyghe, Anneleen Van Kerckhove [] []

The effect of physical possession on preference for product warranty
–Robin Chark, A.V. Muthukrishnan [] []

The impact of cultural symbols and spokesperson identity on attitudes and intentions
–Anne-Sophie I. Lenoir, Stefano Puntoni, Americus Reed, Peeter W.J. Verlegh [] []

Charts and demand: Empirical generalizations on social influence
–Olaf Maecker, Nadja Sophia Grabenströer, Michel Clement, Mark Heitmann [] []

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership