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Advances in National brands & Private Labels in retailing – 2014 International Symposium – Call for Papers

Conference Dates and Venue: June 25th-27th, 2014, Barcelona, Spain.

Conference Chairs: Juan Carlos Gázquez-Abad (University of Almería, Spain) and Francisco J. Martínez-López (University of Granada, Spain; Open University of Catalonia, Barcelona, Spain)

This is the first international symposium on Advances in National brands & Private Labels in retailing, to be held in Barcelona (Spain) on June 25th-27th, 2014. This conference is sponsored by several institutions, with outstanding contribution of the most important retailing-related foundation in Spain (Foundation Ramón Areces, sponsored by El Corte Inglés Company). Also, conference papers will be published with the prestigious publisher Springer, so will be online accessible through the powerful Springer’s online platform; this is very interesting for the authors’ papers diffusion. Plus, we expect to edit a special issue (co-guest edited with Prof. James Brown, West Virginia University, USA) in an international marketing/business journal, with extended and revised versions of a selection of the best papers; we are currently working on it and will eventually update the conference’s website with news about it when officially agreed with such a journal.

The concrete theme for this first edition is on a passionate and timely research theme: “National brands vs. Private label strategies: a ‘new landscape’ in times of crisis?” The targeted topics are, but not limited to, the following:

• Mix of national brands and PLs in retailers’ assortments.
• Assortment decisions in times of economic crisis and eventual recovery.
• Consequences of delisting brands on store-related aspects (e.g., store image, the assortment’s perceived variety, etc.)
• Delisting manufacturers’ brands and the effects on the distribution channel relationship.
• Consequences of delisting brands on consumer-related perceptions and decisions (e.g., visiting the store, buying store brands, word-of-mouth, etc.)
• The new ‘retailing landscape’, with special focus on fast-moving consumer goods retailing.
• Retailers’ assortment decisions and eventual repositioning to respond to other retailers’ successful assortment strategies in times of crisis.
• Brand manufacturers’ strategies in response to retailers’ assortment rationalization.
• Retailers’ delisting of national brands and its effect on their relations with manufacturers.
• Consumer preferences for national brands and private labels.
• Consequences of the economic crisis on retailers’ portfolios and consumers’ in-store preferences.

In order to submit a paper to the PL&NB 2014 main track you must register as an author at the conference management system (Easychair):

All papers must be formatted according to a Springer template provided, with a maximum of 8 pages in length, including figures and references. All proposed papers must be submitted in electronic form (PDF format) through the conference management system.

Important Dates:

• Submission date: January 15th 2014
• Notification date: February 10th 2014
• Paper camera-ready: March 16th 2014
• Conference Dates: June 25th-27th, 2014

For further information and updates, please check the conference’s website:

Program Committee Members (alphabetic order): Nawel Amrouche, Long Island University (USA); José J. Beristain, University of the Basque Country (Spain); Enrique Bigné, University of Valencia (Spain); James Brown, West Virginia University (USA); Ioannis E. Chaniotakis, University of the Aegean (Greece); Liwen (Brandon) Chen, City University of Hong Kong (China); Alexander Chernev, Northwestern University (USA); Chan Choi, Rutgers Business School (USA); Gérard Cliquet, Université de Rennes 1 (France); Giuseppe Colangelo, Catholic University of Milan (Italy); Ronald W. Cotterill, University of Connecticut (USA); Barbara Deleersnyder, Tilburg University (Netherlands); Charles Gengler, City University of New York (USA); J. Tomas Gomez-Arias, Saint Mary’s College of California (USA); Oscar González-Benito, University of Salamanca (Spain); Csilla Horváth, Radboud University (The Netherlands); Eugene Jones, The Ohio State University (USA); Lien Lamey, Katholieke Universiteit Leuven (Belgium); Mercedes Martos-Partal, University of Salamanca (Spain); Dirk Morschett, University of Fribourg (Switzerland); Martin Natter, Goethe University Frankfurt am Main (Germany); Michael Pepe, Siena College (USA); William P. Putsis, University of North Carolina at Chapel Hill (USA); Natalia Rubio-Benito, Autonomous University of Madrid (Spain); Fiona Scott Morton, Yale University (USA); Randal Shannon, Mahidol University (Thailand); Ian Clark Sinapuelas, San Francisco State University (USA); Jay I. Sinha, Temple University (USA); Yaron Timmor, Arison School of Business (Israel); Rodolfo Vázquez-Casielles, University of Oviedo (Spain); Gianfranco Walsh, Friedrich Schiller University of Jena (Germany); María Jesús Yagüe Guillén, Autonomous University of Madrid (Spain); Jie Zhang, University of Maryland (USA); Cristina Ziliani, University of Parma (Italy); Pilar Zorrilla, University of the Basque Country (Spain)

We really look forward to meeting you in Barcelona and having a great time, sharing ideas and experiences in an amiable gathering.

The Organizing Committee.

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