TOC: Psych Mar
Introduction
Psychology & Marketing, 3(12)
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wronghttp://dx.doi.org/ng
–Simona Romani, Silvia Grappi and Richard P. Bagozzi [] []
Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects
–Sandra Streukens and Tor W. Andreassen [] []
Option Framing and Product Feature Recommendations: Product Configuration and Choice
–Andreas Herrmann, Christian Hildebrand, David E. Sprott and Eric R. Spangenberg [] []
More than Just an Opinion: The Effect of Verbal Self-Expression on Consumer Choice
–Michail D. Kokkoris and Ulrich Kühnen [] []
Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion
–Dong Hoo Kim and Yongjun Sung [] []
How Task Structure and Outcome Comparisons Influence Women’s and Men’s Risk-Taking Self-Efficacies: A Multi-Study Exploration
–David Forlani [] [Google Scholar]
Problem Gamblers’ Harsh Gaze on Casino Services
–Catherine Prentice and Arch G. Woodside [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |