TOC: J Services Mar
Introduction
Journal of Services Marketing, 27(7)
Multicultural markets and acculturation: implications for service firms
–Konstantinos Poulis, Efthimios Poulis, Mo Yamin [] []
Customer reactions to service failure and recovery in the banking industry: the influence of switching costs
–Celso Augusto de Matos, Jorge Luiz Henrique, Fernando de Rosa [] []
The influence of social undermining on the service employee’s customer–oriented boundary–spanning behavior
–Jaewon Yoo [] []
To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers
–Zafar Ahmed, Murali Sambasivan, Rosdin Anang, Md Nor Othman [] []
Alleviating the negative impact of delayed recovery: process- versus outcome-focused explanations
–Chia-Chi Chang, Chia-Yi Chen [] []
Corporate volunteering programs and consumer perceptions
–Anna S. Mattila [] []
Religious influences on consumers high-involvement purchasing decisions
–Haytham Siala [] []
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