TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 7(4)
Journal update, How to get published in JRIM, and this issue
–Debra Zahay [] []
Extraversion as a stimulus for user generated content
–Margherita Pagani, Ronald E. Goldsmith, Charles F Hofacker [] []
Methods of variable pre-selection for netscore modeling
–René Michel, Igor Schnakenburg, Tobias von Martens [] []
Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 Companies
–Kunal Swani, George Milne, Brian P. Brown [] []
A mixed-method approach to examining brand-consumer interactions driven by social media
–Andrew Rohm, Velitchka D. Kaltcheva, George R. Milne [] []
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