TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 22(5/6)
Private and National Brand Consumers’ Images of Fashion Stores
–Ram Herstein, Shaked Gilboa, Eyal Gamliel [] []
The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook
–Katja Hutter, Julia Hautz, Severin Dennhardt, Johann Füller [] []
Front-of-Package Product Labels: Influences of Varying Nutritional Food Labels on Parental Decisions
–My Bui, Velitchka D. Kaltcheva, Anthony Patino, Richard C. Leventhal [] []
A Surname Brand Effect Explanation for Consumer Brand Preference and Advocacy
–Daniel Howard, Roger Kerin [] []
The influence of brand trust and brand identification on brand evangelism
–Enrique P Becerra, Vishag Badrinarayanan [] []
Designers’ wooden furniture ecodesign implementation in Scandinavian country-of-origin (COO) branding
–Katja Lähtinen, Dora Alina Samaniego, Anne Toppinen [] []
Retail branding as a value creation process: managerial and research priorities
–Clarinda Mathews-Lefebvre, Pierre-Louis Dubois [] []
Descriptive Analysis of Nissan’s Electric Vehicle Commercialization Strategies
–Majid Alerasool Dehkordi, Seiichiro Yonekura, SeyedHadi Kohnepushi [] []
Transparency in Pricing and Its Effect on Perceived Price Fairness
–Jodie L. Ferguson, Pam Scholder Ellen [] []
Unit Price Information on the Reference Price Formation
–José Luis Méndez García de Paredes, Ronald Sebastián Angola Cárdenas, Dayana Lisseth Sánchez Garcés [] []
Social TV
–Kirk Hazlett [] []
Taking Technology to the Market
–David Bishop [] []
What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
–Edwin Love [] []
Kill the Company: end the status quo, start an innovation revolution
–Marianna Sigala [] []
The Little Black Book of Innovation
–Kristin Marie McGillicuddy [] []
Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers That Made the Difference
–James E. Harris [] []
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