TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 15(1)
Going back to the future and why it’s a good thing
–Mike Cornwell [] [Google Scholar]
Do you add, multiply – Or see mobile first?
–David Reed [] []
Social network influences on young tourists: An exploratory analysis of determinants of the purchasing intention
–Loredana di Pietro and Eleonora Pantano [] []
Customers’ online shopping preferences in mass customization
–Thomas Aichner and Paolo Coletti [] [Google Scholar]
New influentials: An exploratory study on blogs
–Maria Carolina Zanette, Eliane Pereira Zamith Brito and Marcelo Coutinho [] []
Adopting a new brand language at Cisco
–David Reed [] []
IDM Student Competition 2013: English Wine Week
–David Reed [] []
DMA print tracking: Attributes of media channels
–Yashraj Jain and David Reed [] []
The 2013 Customer Intimacy Index
–Andy Wood [] []
Highlights from the 2013 Abacus Annual Trends Report
–Michele Masnaghetti [] []
LinkedIn-junction
–Christopher Stack and Nicola Doran [] []
In Google Spain v AEPD, Advocate General Jaaskinen wrestles with ‘right to be forgotten’
–Sue Gold [] [Google Scholar]
ICO and CAP each publish new ‘social engagement’ guidance
–Mark Smith [] [Google Scholar]
Supercar Lifestyle promotion challenged
–Jisue Glinnis Lee [] []
OFT publishes guidance on ongoing contracts with consumers
–Aisling Pringleton [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |