TOC: Intl J Pharma Health Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 7(4)
Pharmaceutical direct-to-consumer advertising: past, present and future (part 2)
–Avinandan Mukherjee, Yam Limbu [] []
Resell versus direct models in brand drug distribution
–Kathleen Iacocca, Yao Zhao, Adam Fein [] []
Prescription drug advertisements and older adults: A case for implicit memory
–Ty Abernathy, Carolyn Adams-Price, Tracy Henley [] []
Marketing pharmaceutical and cosmetic products to the mature market
–George P Moschis, Leah Bovell [] []
DTC drug advertising ethics: Laboratory for medical marketing
–Michael Mackert, Marie Guadagno, Amanda Mabry, Lindsay Chilek [] []
The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes
–Kai N. Bergner, Tomas Falk, Daniel Heinrich, Jörg A. Hölzing [] []
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