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Revisit: Service Marketing Competition

Introduction

Student National Service Marketing Competition, Bowling Green, OH, 13-15 Feb 2014; Registration deadline 22 Nov 2013

Help Grow Service Marketing – Send a Team to the National Service Marketing Competition

Registration Deadline: Friday, November 22, 2013, 5:00 p.m. EST

The National Service Marketing Competition (NSMC) will be held February 13-15, 2014 at BGSU in Bowling Green, Ohio. The competition is limited to 10 university teams consisting of 3 – 4 undergraduate students.  The deadline to register your student team for the competition is Friday, November 22, 2013, 5:00 p.m. EST.

The NSMC will feature 3 competitive events:

  • Service Blueprint Event: Each team develops and submits a service blueprint for a sponsoring firm.
  • Service Recovery Event: Teams address a hypothetical service failure and develop a service recovery strategy. 
  • Service Customer Complaint Event: Individual team representative handles a live customer complaint.

Top 3 teams along with the top individual from the Customer Complaint event based on scores will be recognized and receive awards and cash prizes.

1st place team – $500 per team member

2nd place team – $250 per team member

3rd place team – $150 per team member

Customer complaint winner – $150 

The NSMC will provide up to $500 for the team’s travel expenses and will cover up to three rooms for teams and their faculty advisor at the competition’s designated hotel.  Meals are provided during the competition. Complete information on the NSMC can be found at .  

If you and your school are interested in participating, contact David A. Reid, SMI Director via email at dreid@bgsu.edu or via phone at 419.372.3410. The link to the competition’s application page is .


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