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Commitment, Trust and Relationships

Introduction

Journal of Business Market Management calls for registered replications involving the commitment-trust theory of relationship marketing; Proposal deadline 30 Nov 2013

Call for Papers

Registered Replication Research
Journal of Business Market Management

As part of the repositioning strategy of its new editorial board, the Journal of Business Market Management (JBM) invites submissions for registered replication research. Registered research turns the traditional review process upside down. Rather than voicing comments and concerns after the research process has been completed, authors receive reviewers’ advice on – and evaluation of – submitted research proposals before they conduct their study. Research proposals that passed the review process are guaranteed publication if skillfully executed along the lines approved by the review team. Registered research has the potential to substantially improve research designs and avoids publication bias of “positive” results reporting significant findings.

Registered research is offered in the new Replication Section of JBM. It invites replication studies challenging, confirming, or extending major research findings in the business-to-business marketing literature. For the March 2014 issue, we are particularly interested in replication studies probing the generalizability of the commitment-trust theory of relationship marketing. Does the perfect mediation hypothesis hold true beyond channel settings that served as empirical basis for Morgan and Hunt’s (1994) seminal paper? Are there additional key mediating variables in different contexts?

To apply for registered replication research at JBM, authors submit a detailed proposal outlining their intended research design and its focal research questions. This proposal should be no longer than five double-spaced pages with a 12 point font and clearly specify:

  1. the replication research objective (What should be replicated? Why is this interesting? How will the outcomes consolidate or extend our current knowledge)
  2. the data collection process (What is the unit of analysis? Is data already available to the authors? If not, how many respondents will be contacted? What is the expected response rate and sample size?)
  3. the method for data analysis (What statistical analyses will be performed? Why?)

To be considered for the March 2014 issues, researchers are invited to submit their replication research proposals by November 30, 2013 to the area editor of the replication section at JBM.

Area editor contact details:

Andreas Eggert, PhD
Professor of Marketing
University of Paderborn/Germany
email: andreas.eggert@wiwi.upb.de

ÂÜÀòÉç¹ÙÍøt JBM

Established in 2006, JBM is the youngest of academic journals on business-to-business marketing. It has the ambition to become the most innovative outlet for research shaping the development of the business-to-business marketing domain. In 2013, its new editorial board decided to add three innovative sections to traditional research articles published in JBM:

  1. Thought leadership
  2. Registered Replication Research
  3. Method Applications and Education Cases

The Thought Leadership Section offers well-argued, controversial challenges to the business-to-business marketing field, describing paradoxes and dilemmas or major trends which challenge our current thinking substantially. Registered Replication Research advances and consolidates the discipline by challenging, confirming, or extending major research findings published in the marketing literature. Method Applications and Education Cases provides an outlet for promoting new or overlooked methods and disseminating teaching tools within the business-to-business marketing community.

Editorial Board


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