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1^st CALL FOR PAPER

Third International Conference on Islamic Marketing and Branding (ICIMB)

Venue: Jakarta, Indonesia

ADVANCING RESEARCH IN ISLAMIC MARKETING AND BRANDING: REALITY, RELEVANCE & RIGOUR

 ?ABOUT THE CONFERENCE ?

Islamic marketing has gained interest from both academics and business practitioners the world over. There are more educated Muslims around the globe now and their incomes are rising, which has led to an increase in their purchasing power. However, the key challenge of Islamic marketing and branding is that, being relatively new in the area, the empirical evidence from previous studies is limited. Yet, the demand for products and services amongst the Muslim markets is growing. For example, we are witnessing the availability of Halal products and services, which are becoming more prevalent in both Muslim and non-Muslim countries. The products and services include food, cosmetics, pharmaceuticals, apparels, hospitality, banking and insurance. The increased awareness amongs multinational corporations is shown in the way they formulate their marketing strategies to cater for the needs of Muslim consumers.

The global marketplace has become more sophisticated and demanding. With the advancement in ICT, consumers now are more discerning, savvy and better informed. This phenomenon is also occurring amongst Muslim consumers. Muslim consumers now have a better knowledge and understanding about Islam. This knowledge is manifested in the way their make purchasing decisions and consumptions. The availability of halal products and services are becoming more prevalent in both Muslim and non-Muslim countries.

Thus, there is a pressing need to advance knowledge and understanding in the way companies market their products and services to Muslim consumers. Based on the success of the first and the second conference held in University Malaya, Malaysia and Brunel Business School, Brunel University, London, respectively, we are organizing the 3^rd International Conference on Islamic Marketing and Branding (ICIMB) in Jakarta, Indonesia. This event is a collaborative effort of three universities namely; University of Malaya, Middlesex University, and Universitas Gadjah Mada.

 ? CONFERENCE TOPICS ?

•  Best practices in Islamic marketing & branding
•  Comparative studies related to business issues between Islam & other belief systems
•  Corporate image, reputation & identity in Islamic marketing
•  Emerging markets, consumption & Islam
•  Halal certification & its challenges
•  Halal market
•  Islamic branding, identity, image & reputation
•  Islamic business ethics
•  Islamic marketing & branding strategies
•  Islamic tourism & hospitality marketing
•  Market segmentation in the Islamic context
•  Marketing in Muslim countries
•  Marketing mix from Islamic perspectives
•  Marketing of Islamic banking & financial services
•  Marketing of Islamic fashion & clothing
•  Marketing to Muslim consumers in non-Muslim countries
•  Methodological issues in Islamic marketing
•  Product & corporate brand in Islam
•  Shari’ah issues in marketing
•  Theory building in Islamic marketing

  ? IMPORTANT DATES ?

• Deadline of Abstract/Paper                                 :  1^st June 2014 
•  Confirmation of Paper Acceptance                   :  1^st July 2014
• Conference Dates                                                  :  27^th and 28^th  August 2014

 ?  GENERAL PAPER GUIDELINES ?

We welcome paper submission in the forms of Full / Completed or Extended Abstract. The general submission guidelines are as follows:

• Submissions should follow the APA format with special attention to headings & references.
• Paper format: All papers should be submitted in Microsoft Word; Font, Times New Roman 12, 1 inch top, bottom, and side margins,
• Double- spacing and justified paragraph.
• Manuscripts should begin with an abstract of not more than 150 words, and should not include the author(s) name.
• Author(s) name and affiliation should be included in a separate page (i.e. cover page).
• List of references should be in single spacing.
• All graphics and tables should be included in the file.
• Full/Completed Paper: The maximum length is 10 pages including tables, charts, and references integrated into the paper.
• Extended Abstract: The maximum length is 5 pages, including tables and charts, excluding references integrated into the paper.

  ?WHO SHOULD PARTICIPATE ?

•  Researchers
•  Academics
•  Practitioners
•  Policy makers
•  Managers
•  Students