TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 21(6)
Editorial
–Nigel Piercy & Carolyn Strong []
The role of marketing managers’ commitment and involvement in marketing strategy implementation
–B. Ramaseshan, Asmai Ishak & Fazlul K. Rabbanee [] [Google Scholar]
A resource-advantage perspective on pricing: shifting the focus from ends to means-end in pricing research?
–Jean-Pierre van der Rest & Angela Roper [] []
A review of the relationships and impact of market orientation and market positioning on organisational performance
–Charles Blankson, Kirsten Cowan, John Crawford, Stavros Kalafatis, Jaywant Singh & Stanley Coffie [] []
Customer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks
–Vinita Kaura, Chalasani S. Durga Prasad & Sourabh Sharma [] []
Asymptotic effect in cost domination: the way to Differentiation
–Philippe Mouillot [] []
Environmentally motivated actions influencing perceptions of environmental corporate reputation
–Clare D’Souza, Mehdi Taghian & Gillian Sullivan-Mort [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |