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Emotions and dissonance in ‘ethical’ consumption choices
–Diana Gregory-Smith, Andrew Smith & Heidi Winklhofer [] []

Interactive effects of marketing strategy formulation and implementation upon firm performance
–B. Ramaseshan, Asmai Ishak & Russel P. J. Kingshott [] []

A brand so bad it’s good: The paradoxical place marketing of Belfast
–Stephen Brown, Pierre McDonagh & Clifford J. Shultz II [] []

From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses
–Marylyn Carrigan, Caroline Moraes & Morven McEachern [] []

Developing brand champions: A franchisee perspective
–Ceridwyn King, Debra Grace & Scott Weaven [] []

Nutritional labelling information: Utilisation of new technologies
–Ben Lowe, Diogo M. de Souza-Monteiro & Iain Fraser [] []

Brand management in small and medium-sized (SME) retailers: A future research agenda
–Richard Mitchell, Karise Hutchinson & Barry Quinn [] []

Party time: recreation rituals in the world of B2B
–Julien Cayla, Bernard Cova & Lionel Maltese [] []

Book Reviews

Marketing: A critical textbook
–Richard J. Varey []

Deception in the marketplace: The psychology of deceptive persuasion and consumer self-protection
–Michael Saren []

Inside marketing: Practices, ideologies, devices
–Nicole Kirpalani []

Explorations in Consumer Culture Theory
–Ming Lim []

Memorable customer experiences: A research anthology
–Jon Reast []

Political marketing: Principles and applications
–Darren Lilleker []

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