TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 41(6)
It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success
–Michael Ahearne, Till Haumann, Florian Kraus & Jan Wieseke [] []
Demand-side inertia factors and their benefits for innovativeness
–Michael A. Stanko, Jonathan D. Bohlmann & Francisco-Jose Molina-Castillo [] []
Receiver responses to rewarded referrals: the motive inferences framework
–Peeter W. J. Verlegh, Gangseog Ryu, Mirjam A. Tuk & Lawrence Feick [] []
The effects of company offshoring strategies on consumer responses
–Silvia Grappi, Simona Romani & Richard P. Bagozzi [] []
Building an innovation base: exploring the role of acquisition behavior
–Saurabh Mishra & Rebecca J. Slotegraaf [] []
Human brands and mutual choices: an investigation of the marketing assistant professor job market
–César Zamudio, Yu Wang & Ernan Haruvy [] []
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