ÂÜÀòÉç¹ÙÍø

Service employee clusters in banking: Exploring Ind’s typology considering behaviour, commitment and attitude about leadership
–Elaine Wallace, Leslie de Chernatony, Isabel Buil [] [Google Scholar]

Reasons for variation in SCR for private label brands
–John Dawes [] []

"What will ‘they’ think?": Marketing leakage to undesired audiences and the third-person effect
–Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, Camilla Thunell [] []

A classification schema of co-production of goods: an open-systems perspective
–Fernando R. Jiménez, Kevin E. Voss, Gary L. Frankwick [] []

A new era of consumer marketing?: An application of co-creational marketing in the music industry
–Jordan Gamble, Audrey Gilmore [] []

The value co-destruction process: a customer resource perspective
–Anne M. Smith [] []

Consumers’ responses to sponsorship by foreign companies
–Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai [] [Google Scholar]

Understanding consumer responses to retailers’ cause related voucher schemes: Evidence from the UK grocery sector
–Matthew Gorton, Robert Angell, John White, Yu-Shan Tseng [] [Google Scholar]

A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies
–Catherine Liston-Heyes, Gordon Liu [] []

When having is not enough: implications of being satisfied
–Jing Yang Zhong, Vincent-Wayne Mitchell [] []

Persuasion, marketing communication, and the metaphor of magic
–Chris Miles [] []

Antecedents and consequences of brand-oriented companies
–Yen-Tsung Huang, Ya-Ting Tsai [] []

---

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership