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ACR Latin America 2014

Introduction

ACR Latin American Conference 2014, Guadalajara, Mexico, 24-28 Jul 2014, Chairs Eva Mar?a Gonz?lez Hern?ndez and Tina Lowrey; Deadline 31 Jan

You are cordially invited to participate in the 2014 ACR Latin American Conference that will be held from Thursday, July 24th to Saturday, July 28th, 2014 in Guadalajara, Mexico. The call for papers can be found .

The purpose of this conference is to create a space for reflection from an emerging-market perspective. This implies a rigorous analysis of traditional theories in the area, but also a discussion of new approaches in order to understand the diversity of consumers located inside and outside these countries. Call for Papers is now available from October 1, 2013 to January 31, 2014.

We sincerely hope that you will join us to make 2014 ACR Latin American Conference a true success. We look forward to welcoming you in Guadalajara, Mexico.

Please, feel free to distribute this information to the faculty members you consider could be interested in participating in this conference.

Conference website:

Conference email: acr2014.gdl@itesm.mx

Eva María González Hernández
Tecnológico de Monterrey, Co-Chair

Tina Lowrey
HEC Paris, Co-Chair


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