TOC: Psych Mar
Introduction
Psychology & Marketing, 30(11)
Predicting Consumer Behavior and Media Preferences: The Comparative Validity of Personality Traits and Demographic Variables
–Carson J. Sandy, Samuel D. Gosling and John Durant [] []
Measurement Characteristics of Aaker’s Brand Personality Dimensions: Lessons to be Learned from Human Personality Research
–Martin Eisend and Nicola E. Stokburger-Sauer [] [Google Scholar]
Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research
–Christina Saenger, Veronica L. Thomas and Jennifer Wiggins Johnson [] []
In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews
–Philip Fei Wu [] []
The Role of Product-Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums
–Mariola Palazon and Elena Delgado-Ballester [] []
Determinants of Community-Based Sponsorship Impact on Self-Congruity
–Pascale Quester, Carolin Plewa, Karen Palmer and Marc Mazodier [] []
I Know What I Know, but I will Probably Fail Anyway: How Learned Helplessness Moderates the Knowledge Calibration–Dietary Choice Quality Relationship
–Torben Hansen and Thyra Uth Thomsen [] []
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