ÂÜÀòÉç¹ÙÍø

TOC: J Global Scholars Mar Sci

Introduction

Journal of Global Scholars of Marketing Science, 23(4)

Creativity and passion between global branding and country of origin roots
Gaetano Aiello, Raffaele Donvito & Tiziano Vescovi [] []

Modeling links between the decision-making process and luxury brand attachment: An international comparison
Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Junji Tsuchiya, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh & Rahul Singh [] []

Creative networks in Florence and Paris: empirical results on project networks
Raffaele Donvito, Gaetano Aiello & Silvia Ranfagni [] []

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Elena Cedrola & Loretta Battaglia [] []

Does country of origin affect brand associations? The case of Italian brands in China
Francesca Checchinato, Marta Disegna & Tiziano Vescovi [] []

Managing favorable product–country match in international markets: The case of “Made in Gessi”
Michela Matarazzo & Riccardo Resciniti [] []

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Sandra Maria Correia Loureiro, Dong-Mo Koo & Lara Ribeiro [] []

What’s going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Seong-Yeon Park & Yeu-Jin Kang [] [Google Scholar]


The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues
Please Support ELMAR by or renewing your membership