TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 8(4)
UID–enabled banking upon unbanked through micro–ATM – a case study of a multinational bank
–H.M. Jha ‘Bidyarthi’, S.M. Mishra, N.Y. Kasliwal, et al. [] []
Strategic management of knowledge in globally distributed information technology firms: a case study
–Mohammed Arshad Khan, Santanu Roy [] []
Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet
–Poonam Sharma, Marcy Engle, Victor Coburn, et al. [] []
A process approach to harnessing crowd–sourcing for new product development
–Kalinga Jagoda, Bharat Maheshwari, Daniel Roy [] []
A review and a conceptual framework of the key value drivers of mass customisation
–Raphael Damm, Carmen De Pablos Heredero, Carlos Rodríguez–Monroy [] []
A cross–sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
–Soumya Ranjan Padhi [] []
Influence of car design within the electric mobility market
–René Scherder, Ralf Drauz [] []
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