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TOC: Intl J Tech Mar

Introduction

International Journal of Technology Marketing, 8(4)

UID–enabled banking upon unbanked through micro–ATM – a case study of a multinational bank
H.M. Jha ‘Bidyarthi’, S.M. Mishra, N.Y. Kasliwal, et al. [] []

Strategic management of knowledge in globally distributed information technology firms: a case study
Mohammed Arshad Khan, Santanu Roy [] []

Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet
Poonam Sharma, Marcy Engle, Victor Coburn, et al. [] []

A process approach to harnessing crowd–sourcing for new product development
Kalinga Jagoda, Bharat Maheshwari, Daniel Roy [] []

A review and a conceptual framework of the key value drivers of mass customisation
Raphael Damm, Carmen De Pablos Heredero, Carlos Rodríguez–Monroy [] []

A cross–sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Soumya Ranjan Padhi [] []

Influence of car design within the electric mobility market
René Scherder, Ralf Drauz [] []


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