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Revisit: Fast Fashion

Introduction

Reminder that Emerald is offering free access to the Journal of Fashion Marketing and Management special issue on Fast Fashion until 18 Oct 2013

The has just published a special issue on Fast Fashion. Fast fashion has revolutionised the apparel industry. The brands leading this are continually innovating and responding to evolving consumer attitudes. At the same time, there is much debate about the environmental impact.

We are offering you special access to this issue until Friday 18 October 2013. The articles can be accessed here:

We hope you enjoy reading it and find the research useful!

Articles include:

An exploratory study of the decision processes of fast versus slow fashion consumers
– Maegan Zarley Watson, Ruoh-Nan Yan

Hedonic customer responses to fast fashion and replicas
– Karen Miller

Corporate responsibility management in fast fashion companies: the Gap Inc. case
– Elisa Arrigo

Fast fashion companies coping with internationalization: driving the change or changing the model?
– Andrea Runfola, Simone Guercini

Consumption practices of fast fashion products: a consumer-based approach
– Veronica Gabrielli, Ilaria Baghi, Vanni Codeluppi

Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
– Warin Chotekorakul, James Nelson

The motivational drivers of fast fashion avoidance
– Hyunsook Kim, Ho Jung Choo, Namhee Yoon

 


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