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Mapping Mobile @NYUStern, Friday, November 15th

The NYU Stern Center for Business Analytics and Center for Measurable Marketing are excited to be co-hosting Mapping Mobile @NYUStern in New York, NY on Friday, November 15th.

This day-long event is a must attend for marketing professionals and academics to connect and discuss the state of mobile marketing, and evaluate new opportunities created by recent developments in mobile technology.

Get ready to be inspired and network with leaders in marketing as we explore:

• The effectiveness and measurability of mobile;
• Crafting an effective mobile marketing strategy;
• Integrating mobile into the multi-channel mix;
• Showrooming and its impact on sales;
• Harnessing and using mobile to build brand loyalty;
• And more.

Featuring:

• Google, Kantar Retail, Mercedes-Benz USA, Sequent Partners, Time Inc., AOL, Millward Brown Digital, R/GA, The NPD Group, Inc., Columbia Business School, UNC Kenan-Flagler, Temple Fox School of Business, University of Minnesota, and more.

Who Should Attend?

• Any marketing professional interested in learning about mobile marketing, including agency, retailers, merchants, solutions providers, business owners, etc.
• Academics and research professionals.

Register now by visiting: .

 

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