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CALL FOR PAPERS: JOURNAL OF MARKETING RESEARCH

SPECIAL SECTION ON NEUROSCIENCE AND MARKETING

Guest Co-Editors:

Colin Camerer, Caltech
Carolyn Yoon, University of Michigan

The Journal of Marketing Research invites submissions for a special section on the interface between neuroscience and marketing. Tremendous gains in understanding the brain have taken place over the last decade, and with them interest in gaining deeper theoretical and process-level insights that ultimately lead to better marketing decisions.

In the corporate marketing community, practitioners are already relying widely on neuromarketing methods to measure attention, arousal, and emotional responses. Despite these trends, there is also healthy skepticism in the academic and corporate marketing communities about what neuroscientific methods really tell us. Consequently, rigorous, marketing-specific research is needed to address precisely what current neuroscience offers for understanding consumer choice, and potentially evaluating and extending methods already in use by marketing academics and practitioners.

We invite scholars from all fields to submit papers that demonstrate the power and promise of using neuroscientific knowledge and methods to answer important marketing questions. Submitted papers are expected to meet the high standards typical of top-flight research in neuroscience, and also to be relevant and clearly explicated for the JMR’s readership (which has limited knowledge of neuroscientific detail).

Please submit manuscripts via

.

Enter "Author Center,” and then "Submit a New Manuscript." You should indicate in the cover letter that the manuscript is intended for the special section.

Submission Deadline: November 30, 2013
Expected Publication Date: December 2014

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