TOC: Mar Sci
Introduction
Marketing Science, 32(5)
The Dynamic Advertising Effect of Collegiate Athletics
–Doug J. Chung [] []
Optimizing Retail Assortments
–Robert P. Rooderkerk, Harald J. van Heerde, and Tammo H. A. Bijmolt [] []
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
–Ofer Mintz, Imran S. Currim, and Ivan Jeliazkov [] []
Pricing Prototypical Products
–Wilfred Amaldoss and Chuan He [] []
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
–Michael Braun and Wendy W. Moe [] []
Favoring the Winner or Loser in Repeated Contests
–Robert Ridlon and Jiwoong Shin [] []
Conspicuous Consumption and Dynamic Pricing
–Raghunath Singh Rao and Richard Schaefer [] []
Co-Creation with Production Externalities
–Niladri B. Syam and Amit Pazgal [] []
Commentary–On "Equilibrium Returns Policies in the Presence of Supplier Competition"
–Yongquan Lan, Yanzhi Li, and Zhongsheng Hua []
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