TOC: J Soc Mar
Introduction
Journal of Social Marketing, 3(3)
From the 4Ps to COM-SM: reconfiguring the social marketing mix
–Alan Tapp, Fiona Spotswood [] []
Fresh ideas: services thinking for social marketing
–Rebekah Russell-Bennett, Matthew Wood, Jo Previte [] []
Value co-creation in social marketing: functional or fanciful?
–Christine Domegan, Katie Collins, Martine Stead, Patricia McHugh, Tim Hughes [] []
Examining the impact of experience on value in social marketing
–Nadia Zainuddin [] []
Beyond persuasion: a cultural perspective of behaviour
–Alan Tapp, Fiona Spotswood [] []
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