TOC: Intl J Con Res
Introduction
International Journal of Consumer Research, 2(1)
Consumer Knowledge Validation and Application
Cheng Lu Wang
Feature Articles
Cross-Cultural Perspectives of Time: Variations and Conceptual Equitvlency
Camille P. Schuster
Glen H. Brodowsky
Beverlee B. Anderson
Factors Affecting Cosmetic Products Buying Behavior: A Bangladesh Case
Md. Ashaduzzaman
Kazi Shahedul Halim
An examination of revolutionary rebranding induced ambivalent attitude model
Ing Phang
Dead Celebrity Uses in Advertising and Marketing
Denver D’Rozario
Influencing Consumers through Restrictive Web Navigation: An Empirical Test
Lynn C. Dailey
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