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CALL FOR PAPERS

Upcoming special section in the Journal of Marketing Theory and Practice
Editor: Greg W. Marshall, Rollins College ~ Winter Park, Florida USA

Theme: “Psychological Ownership: A Concept of Value to the Marketing Field?!”

Special Section Guest Editors:

• Iiro Jussila, Lappeenranta University of Technology, Finland
• Anssi Tarkiainen, Lappeenranta University of Technology, Finland
• Marko Sarstedt, Otto-von-Guericke University Magdeburg, Germany and University of Newcastle, Australia
• Joe F. Hair, Kennesaw State University, USA
  For over two decades the Journal of Marketing Theory and Practice has provided an outlet for quality scholarly research across a broad range of marketing subjects. Today it is widely recognized as a high-quality, global-scope outlet for managerially-oriented research in marketing.

  Background Information:

  Over the past decade or so, the field of management has witnessed the rise of psychological ownership as an important individual-level predictor of workplace motives, attitudes, and behaviors, some positive and others negative in nature. Individual psychological ownership refers to the personal sense of possession an individual holds for a material or immaterial target (i.e., “This is MINE!”).

  Marketing researchers have only recently started to adopt the concept of psychological ownership and its associated theory. While initial studies provide valuable insights into the role of psychological ownership in shaping certain consumer perceptions and intentions (e.g., customer satisfaction, relationship intentions, word-of-mouth, willingness-to-pay, and competitive resistance), they are also limited in their focus on selected paths to psychological ownership (e.g., consumer control over the product or service). More specifically, it seems that both the antecedents and consequences of psychological ownership have been examined in isolation and hypothesized effects are based on cumulated findings rather than on comprehensive theories. Furthermore, negative or dysfunctional outcomes of psychological ownership have not yet been examined in a marketing context, but research in organizational studies gives reason to expect that research on this front would be valuable. In summary, marketing research on this topic is in the early stages with studies being relatively dispersed. Thus, there is a strong need for an integrated view on psychological ownership toward products and services.

  Against this background, this Special Section of the Journal of Marketing Theory and Practice seeks to provide a forum for topical issues that advance the understanding of psychological ownership and its usefulness in marketing research. Especially welcome are empirical and theoretical manuscripts that integrate research and theory from non-marketing disciplines dealing with psychological ownership and related concepts. Examples of suitable manuscripts include but are certainly not limited to those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories in a psychological ownership context. Comprehensive and integrative syntheses of research literatures are encouraged, as are paradigm-shifting manuscripts.

  Suggested Readings:

  Jussila, Iiro, Anssi Tarkiainen, Marko Sarstedt, and Joe F. Hair (2014), "Individual Psychological Ownership. Concepts, Evidence, and Implications for Marketing Research," Journal of Marketing Theory and Practice, forthcoming. (A preprint of the paper is available from Marko Sarstedt (marko.sarstedt@ovgu.de) on request)

  Pierce, Jon L., and Iiro Jussila (2011), Psychological Ownership and the Organizational Context, Cheltenham, and Northampton: Edward Elgar Publishing Ltd.

  —–, Tatiana Kostova, and Kurt T. Dirks (2001), "Toward a Theory of Psychological Ownership in Organizations," Academy of Management Review, 26 (April), 298–310.

  ——, ——, and —— (2003). "The State of Psychological Ownership: Integrating and Extending a Century of Research," Review of General Psychology, 7 (March), 84–107.

  ——, Iiro Jussila, and Anne Cummings (2009), "Psychological Ownership within the Job Design Context: Revision of the Job Characteristics Model," Journal of Organizational Behavior, 30 (May), 477–96.

  Submission Information:

  The due date for submission of manuscripts is January 15, 2014. Only original papers not currently under review or published in other journals may be submitted. The Journal of Marketing Theory and Practice website, , provides journal information (i.e., aims and scope), instructions for authors (i.e., style and formatting guidelines), and information about the review process. Please precisely follow the guide for authors and submit all manuscripts to: iiro.jussila@lut.fi. Attach the manuscript and your cover letter as separate documents.

  The Special Section will be the first part of an expanded regular issue and is planned to appear early in 2015. Accepted papers that are not included in the Special Section will be considered for publication in a later issue of the Journal.

  Questions and More Information:

  Please contact Marko Sarstedt via the following e-mail address: marko.sarstedt@ovgu.de

  We are looking forward to your contributions!

  Best regards,

  Iiro Jussila, Anssi Tarkiainen, Marko Sarstedt, and Joe F. Hair

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