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Call for Papers
Special Issue on

“Emotions in Prosocial Decision Making”
Journal of Nonprofit & Public Sector Marketing

We are currently confronted by immense or ‘wicked’ problems such as extreme poverty in developing countries, aging populations in industrialized countries, or environmental pollution and climate change. During the present financial and economic crisis nation states and even supranational organizations seem to be overwhelmed in seeking solutions to these problems. Civil society and thus the prosocial commitment of individual citizens or groups of citizens (e.g., social entrepreneur activities) have to be regarded as being decisive for addressing these global problems. Within this context, nonprofit and voluntary organizations play an important role as a coordinators and catalyzers of social innovation and change. Due to resource dependency, NPOs themselves crucially depend on individual charitable contributions (i.e., donations, endowments, and volunteering). Furthermore, and quite closely related, large parts of the population hold rather critical attitudes towards the prevailing economic and social system. As a result protests against the state as well as against multinational corporations have flared up on a regular basis in recent years. The individual calculus to participate in these protest actions (e.g., consumer boycotts, sit-ins, or protest marches) can also be analyzed within the prosocial behavior framework. Finally, the prosocial behavior perspective is highly relevant in healthcare contexts, too (e.g., blood donation, organ and tissue donation, or bone marrow donation). In a nutshell, the importance of prosocial behavior for nonprofit and public sector marketing is clear. One major stream of research on prosocial behavior lies in (social) psychology. According to this approach emotions play a significant role in the formation of prosocial attitudes and behavioral intentions. For instance, the empathy-altruism hypothesis and the concept of moral emotions, represent prominent psychological approaches that link emotions and prosocial behavior. The editor of this special issue, Jörg Lindenmeier would be pleased to receive papers on nonprofit and public sector marketing that tie to this body of literature by 30 March 2014. The Special Issue is planned to appear at end of 2014. Literature reviews, theoretical papers, as well as empirical research articles (qualitative, quantitative and mixed-method designs) are welcome. The following examples give an idea of the scope of possible topics (but are not limited to these):

• Empathy-induced prosocial attitudes in different spheres of prosocial behavior (volunteering, donating, sharing, cooperating etc.)
• Different types of emotions (e.g., anger, disgust, guilt, or shame) as antecedents of prosocial behavior
• Moral emotions as drivers of prosocial behavior
• Interaction between emotional and cognitive processes in prosocial decision making (e.g., emotions as moderating or/and or mediating constructs)
• Gender-, culture-, and group-specific effects of emotions in prosocial decision making
• Emotional bases of social entrepreneurs’ and NPO founder’s motivation
• Emotions as antecedents of protest behavior, consumer resistance, and anti-consumption (e.g., boycotting behavior, foundation of co-ops, voluntary simplicity or negative word-of-mouth)
• Emotions in spontaneous giving (e.g., online donation)
• Optimal design of calls for donation, public service announcements, calls for boycott, or social marketing campaigns by means of emotional communications appeals (e.g., various types of guilt appeals, fear appeals, or humor)
• Emotional branding of nonprofit and voluntary organizations
• Emotional positioning strategies for nonprofit and voluntary organizations
• Emotions in segmentation of donors and volunteers
• Negative emotional reactions to calls for donation, public service announcements, social marketing campaigns, or calls for boycott
• Emotions and Donor and/or Volunteer Relationship Management
• Emotional experiences and volunteer retention
• Strategies to attenuate volunteers or/and donors’ negative emotions during the course of corporate crisis

To submit a paper, please send your manuscript to the editor of this special issue:

Prof. Dr. Jörg Lindenmeier
Chair of Public and Nonprofit Management
Faculty of Economics and Behavioral Sciences
Department of Business Administration
University of Freiburg
Wilhelmstr. 1b
79085 Freiburg
Germany
Phone: +49 761 203 67825
E-mail: joerg.lindenmeier@vwl.uni-freiburg.de
Website:

Manuscripts must conform to the JNPSM guidelines:

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Please contact the editor of this special issue Jörg Lindenmeier (joerg.lindenmeier@vwl.uni-freiburg.de) or the editor of the Journal of Nonprofit & Public Sector Marketing Gillian SullivanMort (g.sullivan-mort@latrobe.edu.au) for further information.

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