TOC: J Service Man
Introduction
Journal of Service Management, 24(5)
An agenda for service research at the base of the pyramid
–Heiko Gebauer, Javier Reynoso [] []
Diagnosing service brand strength: customer-dominant brand relationship mapping
–Tore Martin Strandvik, Kristina Heinonen [] []
From service for free to service for fee: business model innovation in manufacturing firms
–Lars Witell, Martin Löfgren [] []
Customer activity in service
–Karl-Jacob Mickelsson [] []
Social layers of customer-to-customer value co-creation
–Ivana Rihova, Dimitrios Buhalis, Miguel Moital, Mary Beth Gouthro [] []
Understanding participation in company social networks
–Carla Sofia Martins, Lia Patrício [] []
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