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TOC: J Relationship Mar

Introduction

Journal of Relationship Marketing, 12(3)

Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications
Emmanuel Chao [] []

Service Failure Magnitude and Paradox: A Banking Perspective
Shuchi Singhal, Anupam Krishna & Davis Lazarus [] []

The Influence of Relational Selling Behavior on Relationship Quality: The Moderating Effect of Perceived Price and Customers’ Relationship Proneness
Su-Yin Lin [] []


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