TOC: J Mar Res
Introduction
Journal of Marketing Research, 50(5)
When Does Retargeting Work? Information Specificity in Online Advertising
–Anja Lambrecht and Catherine Tucker [] []
Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation
–Kersi D. Antia, Xu (Vivian) Zheng, and Gary L. Frazier [] []
How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption
–Jayati Sinha and Jing Wang [] []
Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry
–Mark Vroegrijk, Els Gijsbrechts, and Katia Campo [] []
Observer Effects of Punishment in a Distribution Network
–Danny T. Wang, Flora F. Gu, and Maggie Chuoyan Dong [] []
The Hesitant Hai Gui: Return-Migration Preferences of U.S.-Educated Chinese Scientists and Engineers
–Robert Zeithammer and Ryan P. Kellogg [] []
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
–Sunghoon Kim, Simon J. Blanchard, Wayne S. Desarbo, and Duncan K. H. Fong [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |