TOC: European J Mar
Introduction
European Journal of Marketing, 47(10)
Determinants of franchise conversion: a franchisee perspective
–Cori Hodge, Harmen Oppewal, Civilai Terawatanavong [] []
Influence of consumer online resale awareness on purchase decisions: a mental accounting perspective
–Shuling Liao, Hsunchi Chu [] []
For better or for worse?: Adverse effects of relationship age and continuance commitment on positive and negative word of mouth
–Chatura Ranaweera, Kalyani Menon [] []
Exploring relationship marketing in membership associations
–Nathan A. Vincent, Cynthia M. Webster [] []
From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships
–Kathryn Lefroy, Yelena Tsarenko [] []
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
–Cam Rungie, Mark Uncles, Gilles Laurent [] []
Ad agency professionals’ mental models of advertising creativity
–Gergely Nyilasy, Robin Canniford, Peggy J. Kreshel [] [Google Scholar]
Impact of store environment on impulse buying behavior
–Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma [] []
Trash talk rebuffed: consumers’ defense of companies criticized in online communities
–Jonas Colliander, Anders Hauge Wien [] [Google Scholar]
An investigation into online reviewers’ behavior
–Hua-Ning Chen, Chun-Yao Huang [] [Google Scholar]
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