TOC: J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 4(1)
Editor Comments
–Rick Mathisen, Mike Musante and Mike McCall []
The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue
–Sam Fullerton and Carol L. Bruneau [] []
Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising
–Brandon Brown and Larry DeGaris [] []
The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports since the Start of the Global Economic Crisis
–Eric C Schwarz, Patrick Ryan Murphy and Barbara Caldwell [] []
Gift Cards and Gift Giving
–Meral Anitsal, Ismet Anitsal and Amanda Brown [] []
Carving a Wheel or Assembling a Widget? Insights into the Management of Advanced Analytics
–Michael McCrary [] []
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