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TOC: Soc Bus

Introduction

Social Business, 3(2)

Understanding the ‘social’ in arts, heritage and non-profit marketing
Kottasz, Rita; Waite, Kathryn; Kerrigan, Finola [] [Google Scholar]

All aboard the unsinkable ship! How cultural branding relaunched a myth-informed metropolis
Brown, Stephen [] []

Entrepreneurial marketing of nonprofit arts organisations
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra [] []

Charity volunteers’ perceptions of charity advertisements: Effects of internal communications and attitudes towards advertising by charities
Bennett, Roger [] [Google Scholar]

Developing relationships with in memoriam charitable donors: Insights from the bereavement literature
Routley, Claire; Hudson, Jane; Sargeant, Adrian [] []


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