TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 13(2)
Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?
–Iryna Pentina & David G. Taylor [] []
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
–Wan-Hsiu Sunny Tsai & Linjuan Rita Men [] []
“Window” Shopping Online: Cognitive Processing of General and Specific Product Windows
–Kevin Wise, Saleem Alhabash & Petya Eckler [] []
Posting, Lurking, and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Content
–Margaret A. Morrison, Hyuk Jun Cheong & Sally J. McMillan [] []
The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study
–Gonzalo Luna Cortés & Marcelo Royo Vela [] []
Embracing Change: Exploring How Creative Professionals Use Interactive Media in Advertising Campaigns
–Adam Wagler [] []
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