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The annual conferences of the Emerging Markets Conference Board bring together scholars from around the world. Our goal is to advance the understanding of marketing in emerging markets and acilitate collaboration on emerging markets research. Centre for Marketing in Emerging Economies (CMEE) is proud to organize the 2014 Annual Conference of the Emerging Markets Conference Board at the IIM Lucknow, Noida Campus in Noida, India on 9-11 January 2014. A pre-conference workshop will precede the conference on 8-9 January 2014. The Conference is organized into fourteen tracks, carefully designed around the theme "Listening to Consumers of Emerging Markets". You may organize your paper into one of the following tracks for the purpose of the Conference: 

1. Understanding Consumer Buying Behavior by Listening to the Voice of the Customer
2. Managing Customer Relationships in Emerging Markets – Learning from Customers
3. Understanding Cross-cultural Issues in the design and Implementation of Marketing Strategy
4. Developing Winning Channel Strategy by Listening to Customers
5. Using Voice of the Customer in Developing Digital Marketing Strategy
6. Enhancing the effectiveness of marketing communications through Customer Insights
7. Developing winning Personal Selling and Sales Management strategy by Listening to the Customer
8. Strengthening company Products and Brands through the voice of the customers
9. Marketing Research Methods and Tools to capture the voice of the customers
10. Retail Strategies to Attract Footfalls in Highly Competitive Market
11. Increasing the effectiveness of services marketing by listening from consumers
12. Linking Technology, Product Innovation, and B2B Markets with Customer Voice
13. Incorporating Voice of the Customer in Teaching Marketing Management
14. Developing Successful Marketing Strategy on Emerging Issues in Marketing by Listening to the Voice of Consumers

For more details on Tracks and Chairs, 

Submission Guidelines

• Submission of the abstract will be made in Microsoft Word format to the Conference Co-ordination Committee, not later than October 15, 2013.
• The electronic copy should be mailed to marconference@iiml.ac.in
• Authors will be notified of acceptance by November 15, 2013.
• Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be selected.
• Selection of papers for presentation will be based on extended abstracts which must include a clear indication of the purpose of research methodology, major results, implications, and key references.
• The author(s) should clearly mention under what track of the conference the abstract is to be included.
• The author(s) should strictly adhere to Author Guidelines.

The Pre-conference workshop is scheduled on January 8-9, 2014 at IIM Lucknow Noida campus. The objective of this conference is to share hands on research experience on Metaphor analysis and Ethnography research academicians and research practitioners and help them to explore their research interests. The Pre-conference will presents interactive workshops by ,  and . It also features demonstration of practitioners from the BRIC countries to present applications of these methodologies in their respective countries by Practitioners from Emerging Economies.

KNOWLEDGE PARTNER

For all Conference related queries, Telephone: +91-120-6681083 | +91-120-6681086 or mailto: marconference@iiml.ac.in