ÂÜÀòÉç¹ÙÍø

TOC: Young Consumers

Introduction

Young Consumers: Insight and Ideas for Responsible Marketers, 14(3)

Parents’ views of supermarket fun foods and the question of responsible marketing
Rebecca C. Den Hoed, Charlene Elliott [] [Google Scholar]

Gender Jenga: the role of advertising in gender stereotypes within educational and non-educational games
Bianca Bush, Adrian Furnham [] []

The influence of personality trait and demographics on financial decision making among Generation Y
Joyce K.H. Nga, Leong Ken Yien [] []

Development of materialistic values among children and adolescents
Kara Chan [] []

Conceptual differences between adolescent and adult impulse buyers
Natalie Brici, Chris Hodkinson, Gillian Sullivan-Mort [] []

Gendered identity negotiations through food consumption
Katie Turner, Shelagh Ferguson, Julia Craig, Alice Jeffries, Sarah Beaton [] []


The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues
Please Support ELMAR by or renewing your membership