TOC: Young Consumers
Introduction
Young Consumers: Insight and Ideas for Responsible Marketers, 14(3)
Parents’ views of supermarket fun foods and the question of responsible marketing
–Rebecca C. Den Hoed, Charlene Elliott [] [Google Scholar]
Gender Jenga: the role of advertising in gender stereotypes within educational and non-educational games
–Bianca Bush, Adrian Furnham [] []
The influence of personality trait and demographics on financial decision making among Generation Y
–Joyce K.H. Nga, Leong Ken Yien [] []
Development of materialistic values among children and adolescents
–Kara Chan [] []
Conceptual differences between adolescent and adult impulse buyers
–Natalie Brici, Chris Hodkinson, Gillian Sullivan-Mort [] []
Gendered identity negotiations through food consumption
–Katie Turner, Shelagh Ferguson, Julia Craig, Alice Jeffries, Sarah Beaton [] []
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