TOC: Psych Mar
Introduction
Psychology & Marketing, 30(10)
A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites
–Edward Boon [] []
Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
–Arthur Cheng-Hsui Chen, Rita Ya-Hui Chang, Ali Besherat and Daniel W. Baack [] []
Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging
–Marco Hubert, Mirja Hubert, Arnd Florack, Marc Linzmajer and Peter Kenning [] []
Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students
–Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius and Janet Carruthers [] []
How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior
–Liyin Jin, Yanqun He, Deqiang Zou and Qian Xu [] []
Customer Personal Features as Determinants of the Formation Process of Corporate Social Responsibility Perceptions
–Andrea Pérez and Ignacio Rodríguez del Bosque [] []
Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?
–Xuehua Wang, Cheris W. C. Chow and Chung Leung Luk [] []
Book Review
Brand Relevance: Making Competitors Irrelevant, by David Aaker. John Wiley & Sons, Inc., Jossey-Bass, San Francisco, CA, 1–358 pp.
–Theresa R. Billiot []
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