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Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
–Jing Theng So, Andrew Grant Parsons, Sheau-Fen Yap [] []

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
–Nadine Hennigs, Klaus-Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck [] []

Luxury perceptions: luxury brand vs counterfeit for young US female consumers
–Farrell Doss, Tammy Robinson [] []

Can Islam and status consumption live together in the house of fashion clothing?
–Aron O’Cass, Wai Jin Lee, Vida Siahtiri [] []

Uncovering Victoria’s Secret: Exploring women’s luxury perceptions of intimate apparel and purchasing behaviour
–Margee Hume, Michael Mills [] [Google Scholar]

Chinese consumers’ purchasing: impact of value and affect
–Ning Li, Andrew Robson, Nigel Coates [] []

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