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TOC: J Con Res

Introduction

Journal of Consumer Research, 40(3)

Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice
Cait Poynor Lamberton and Kristin Diehl [] []

Consumer Reaction to Unearned Preferential Treatment
Lan Jiang, JoAndrea Hoegg, and Darren W. Dahl [] []

Conditioned Superstition: Desire for Control and Consumer Brand Preferences
Eric J. Hamerman and Gita V. Johar [] []

The Effect of Goal Specificity on Consumer Goal Reengagement
Maura L. Scott and Stephen M. Nowlis [] []

The Endowment Effect as Self-Enhancement in Response to Threat
Promothesh Chatterjee, Caglar Irmak, and Randall L. Rose [] []

Extended Self in a Digital World
Russell W. Belk [] []

The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences
Rajesh Bhargave and Nicole Votolato Montgomery [] []

Harmonization Processes and Relational Meanings in Constructing Asian Weddings
Thuc-Doan T. Nguyen and Russell W. Belk [] []

The Dual Role of Power in Resisting Social Influence
Mehdi Mourali and Zhiyong Yang [] []

Single-Option Aversion
Daniel Mochon [] []

Communication Channels and Word of Mouth: How the Medium Shapes the Message
Jonah Berger and Raghuram Iyengar [] []

When, Why, and How Controversy Causes Conversation
Zoey Chen and Jonah Berger [] []


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