TOC: European J Mar
Introduction
European Journal of Marketing, 47(9)
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
–Sally Dibb, Marylyn Carrigan [] []
Applying an ecological model to social marketing communications
–Andrew Lindridge, Susan MacGaskill, Wendy Ginch, Douglas Eadie, Ingrid Holme [] []
Ethical evaluation of audience segmentation in social marketing
–Joshua D. Newton, Fiona J. Newton, Tahir Turk, Michael T. Ewing [] []
Consumer acceptance of m-wellbeing services: a social marketing perspective
–Lisa Schuster, Judy Drennan, Ian N. Lings [] []
Is social norms marketing effective?: A case study in domestic electricity consumption
–Tim Harries, Ruth Rettie, Matthew Studley, Kevin Burchell, Simon Chambers [] []
Changing behaviour through business-nonprofit collaboration?: Consumer responses to social alliances
–Marlene Vock, Willemijn van Dolen, Ans Kolk [] []
The value of health and wellbeing: an empirical model of value creation in social marketing
–Nadia Zainuddin, Rebekah Russell-Bennett, Josephine Previte [] []
Unlocking the potential of upstream social marketing
–Ross Gordon [] []
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