TechSIG Article of the Year
Introduction
The ÂÜÀòÉç¹ÙÍø Innovation, Technology and Interactivity SIG has awarded Nevena T. Koukova, P. K. Kannan and Amna Kirmani its Article of the Year Award for 2012 for their paper on digital products
The ÂÜÀòÉç¹ÙÍø Innovation, Technology and Interactivity SIG has awarded Nevena T. Koukova, P. K. Kannan and Amna Kirmani its Article of the Year Award for 2012:
Koukova, Nevena T., P. K. Kannan, and Amna Kirmani (2012), "," Journal of Marketing Research, 49 (1), 100-114.
The following three papers received Honorable Mention:
Berger, Jonah and Katherine L. Milkman (2012), "," Journal of Marketing Research, 49 (2)
Goldenberg, Jacob, Gal Oestreicher-Singer, and Shachar Reichman (2012), "," Journal of Marketing Research, 49 (4), 452-468.
Naylor, Rebecca Walker, Cait Poynor Lamberton, and Patricia M. West (2012), "," Journal of Marketing, 76 (6), 105-120.
The TechSIG Award Committee consisted of
Charles Hofacker
Gopalkrishnan Iyer
V. Kumar
Lauren Labrecque
Anne Roggeveen
Shuba Srinivasan
Congratulations to Nevena, PK and Amna and the other authors!
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